Generate your Privacy Policy for free, Get started now →

PrivacyTerms.io Blog

The Compliance Brief

Plain-English guides to privacy policies, terms and conditions, disclaimers, and data protection law, helping your business stay compliant.

Incognito Mode Usage: Just 4% of Browsing Sessions

Incognito Mode Usage: Just 4% of Browsing Sessions

Private browsing accounts for just 4% of all browsing sessions, per a 2018 Carnegie Mellon University study (SOUPS) of 167,128 real sessions. A 2023 traffic sample puts the figure at 5.8%. See who actually uses incognito mode, and why most overestimate what it protects.

Read article
130M US Accounts Linked: 2026 Open Banking Data

130M US Accounts Linked: 2026 Open Banking Data

More than 130 million US and Canadian consumer accounts now connect through the FDX open finance API, up from 114 million in mid-2025, even as the CFPB's Section 1033 open banking rule remains enjoined and under reconsideration. See adoption figures from the US and UK.

Read article
68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of US adults say they have declined or turned off cookies on a website to protect their privacy, according to Pew Research Center's 2023 survey of 5,101 US adults. See how that self-reported number compares to measured ad-tracking opt-out behavior on Android and iOS.

Read article