What's the Difference Between a Refund and a Chargeback (and Why Your Policy Should Address Both)
A refund is your decision. A chargeback is not. Learn how to steer between them.
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Give customers clear return rules they can rely on, meet the law in the markets you sell to and reduce chargebacks with a lawyer-drafted, customisable Refund Policy.
Configure your policy for digital, physical or service products, your own refund window and your non-refundable items list.
100% free to generate, no hidden fees. Sign up to save, copy and publish your Refund Policy.
Clear return rules reduce chargebacks and give customers confidence to complete a purchase.
What's included
Choose digital, physical, service or a mix of both. Your policy language and exchange clauses adjust to match.
Set a refund window in days, or switch to a no-refunds, all-sales-final policy where that suits your business.
Require a receipt or proof of purchase, original condition for physical goods, and a limit on digital access before a refund is no longer available.
List the specific products or categories excluded from refunds, such as final-sale or custom items.
Refund to the original payment method, issue store credit, or offer both and let the customer choose.
Use our auto-generated step-by-step process, or write your own custom instructions for how customers start a return.
Exchange clauses that read correctly for digital products, physical goods and services rather than one generic paragraph.
Cancellation and auto-renewal disclosures aligned with ROSCA, the FTC Click-to-Cancel rule, California's Automatic Renewal Law and pro-rata refund language.
The mandatory EU cooling-off clause, with the Model Withdrawal Form (Annex I, Directive 2011/83/EU) embedded for distance-selling compliance.
Clauses reflecting UK consumer protections and Australian Consumer Law statutory guarantees, which cannot be excluded by any policy.
Disclosure language for California, New York, Florida, Massachusetts, Rhode Island, Ohio, Maryland and Utah, each with their own posting and default-window requirements.
A section covering payment disputes through Stripe, PayPal, Shopify Payments, Apple Pay and Google Pay, to help set expectations before a dispute is filed.
Our free refund policy generator builds a return and refund policy that matches what you actually sell and where you sell it.
Start by telling us whether you sell digital products, physical goods, services, or a mix of these. Then set your refund window in days, or choose a no-refunds, all-sales-final policy if that suits your business better. Add eligibility conditions such as a receipt requirement, original condition for physical goods, or a limit on digital access, and list any items you want excluded from refunds altogether.
Choose how refunds are issued, to the original payment method, as store credit, or both, and let us auto-generate the step-by-step refund request process or write your own instructions. The exchange language adjusts depending on whether you sell digital products, physical goods or services, so the wording actually fits your business.
If you run a subscription business, the generator adds cancellation and auto-renewal clauses aligned with ROSCA, the FTC Click-to-Cancel rule and California's Automatic Renewal Law, along with pro-rata refund language. For customers in the EU, the policy includes the mandatory 14-day right of withdrawal with the Model Withdrawal Form built in, alongside UK and Australian consumer guarantee language and disclosure rules for California, New York, Florida, Massachusetts, Rhode Island, Ohio, Maryland and Utah. A chargeback and payment dispute section covering Stripe, PayPal, Shopify Payments, Apple Pay and Google Pay rounds out the policy.
Our generator is completely free to use. Simply make your selections, then sign up to save, copy and publish your Refund Policy in a matter of minutes.
Questions about refund policies before you get started?
A Refund Policy is a legal document that describes the conditions under which customers can return products or request refunds. It sets clear expectations about your return window, eligible items, the refund process, and how long refunds take to process.
In many countries, yes. EU consumer law requires a 14-day right of withdrawal for distance selling. UK consumer law provides similar protections. Australia's consumer guarantee laws mandate refund rights for faulty goods. Even where a policy is not directly mandated, payment processors and platforms such as Stripe, PayPal and Shopify require merchants to display clear refund terms before checkout.
Yes, especially for digital downloads, software subscriptions and SaaS products. EU law gives consumers a 14-day cooling-off period that can only be limited with the customer's explicit consent before the download begins. Our generator supports digital, physical, service and combined product types, so the eligibility and exchange language matches what you actually sell.
A good Refund Policy should specify the refund window (or state that all sales are final), which items are eligible and which are excluded, any condition requirements such as a receipt or original packaging, whether you offer a refund to the original payment method, store credit, or both, and a clear process for how a customer starts a return. Here is what our generator lets you configure:
You can select a no-refunds, all-sales-final mode in the generator, but you cannot override statutory consumer rights. In the EU, UK and Australia, consumers retain legal rights to refunds or remedies for faulty or misdescribed goods regardless of your stated policy. Our EU, UK and Australia clauses reflect this so your policy stays accurate even in no-refund mode.
Yes. The generator includes cancellation and auto-renewal disclosures aligned with ROSCA, the FTC's Click-to-Cancel rule and California's Automatic Renewal Law, along with pro-rata refund language for cancelled subscriptions.
You can include refund terms within your Terms and Conditions, but a separate dedicated Refund Policy is recommended for ecommerce businesses. It is easier to link from checkout flows, required by platforms like Shopify, and helps reduce chargebacks by setting clear expectations upfront.
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A refund is your decision. A chargeback is not. Learn how to steer between them.
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Read More...Give customers clear return rules, meet the law in the markets you sell to and reduce chargebacks. Sign up to save, copy and publish your Refund Policy.