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App tracking transparency

62% of Users Deny App Tracking in 2026: ATT Data

62% of Users Deny App Tracking in 2026: ATT Data

Adjust's 2026 Mobile App Trends Report puts the global App Tracking Transparency opt-in rate at 38% in Q1 2026, meaning roughly 62% of users deny Apple's tracking prompt. See the trend since 2021, category and country breakdowns, and how AppsFlyer's competing figure compares.

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