- Privacy policy
- 07 Sep, 2026
Incognito Mode Usage: Just 4% of Browsing Sessions
Private browsing accounts for just 4% of all browsing sessions, per a 2018 Carnegie Mellon University study (SOUPS) of 167,128 real sessions. A 2023 traffic sample puts the figure at 5.8%. See who actually uses incognito mode, and why most overestimate what it protects.
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