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70% of US consumers say they worry about data privacy and security, up from 60% a year earlier, according to Deloitte's 2025 Connected Consumer Survey of 3,524 US adults. See how trust, data-sharing willingness, and generative AI concerns are shifting heading into 2026.
Read article![67% of Users Adjusted Their Privacy Settings [2026 Data]](/_astro/how-many-users-adjust-their-privacy-settings.UrhGOoaN_nU366.webp)
67% of consumers reviewed or updated their privacy settings in apps or platforms in the past 12 months, per Cisco's 2024 Consumer Privacy Survey. See why Norton's narrower measure puts the figure at just 28%, and who is most likely to act.
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82% of consumers abandoned a brand over how their data was used in the past 12 months, according to Thales's 2025 Digital Trust Index of 14,009 consumers across 14 countries. See the generational split, the industries people trust most, and what pushes shoppers to walk.
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49% of US adults have stopped using a digital device, website, or app because of worry about how their personal information was being used, according to Pew Research Center's October 2023 survey. See what triggers it and how it varies by age.
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81% of Americans say the potential risks of companies collecting their data outweigh the benefits, according to Pew Research Center. See how many people care about online privacy, how concern has changed since 2019, and where that concern turns into action in 2026.
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73% of American adults say they have little to no control over the data companies collect about them, according to Pew Research Center's 2023 survey, the most recent full study of its kind. See what consumers fear, who they trust, and how they actually behave online in 2026.
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