- Privacy policy
- 07 Sep, 2026
68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data
68% of US adults say they have declined or turned off cookies on a website to protect their privacy, according to Pew Research Center's 2023 survey of 5,101 US adults. See how that self-reported number compares to measured ad-tracking opt-out behavior on Android and iOS.
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