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Mobile app privacy

62% of Users Deny App Tracking in 2026: ATT Data

62% of Users Deny App Tracking in 2026: ATT Data

Adjust's 2026 Mobile App Trends Report puts the global App Tracking Transparency opt-in rate at 38% in Q1 2026, meaning roughly 62% of users deny Apple's tracking prompt. See the trend since 2021, category and country breakdowns, and how AppsFlyer's competing figure compares.

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87% of Android Apps Request Unneeded Permissions [2026]

87% of Android Apps Request Unneeded Permissions [2026]

87% of Android apps and 60% of iOS apps request permissions they do not need for their core function, according to NordVPN's May 2026 mobile app research. See the average permission count, how many apps share data with third parties, and how App Tracking Transparency opt-in rates have changed.

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