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• 05 Sep, 2026

10.35 Data Points: What the Average App Collects [2026]

The average free iOS app collects 10.35 data points, per 42matters' live analysis of Apple's App Store privacy labels across more than 2.3 million apps (July 2026). See how free apps compare to paid apps, which individual apps top the list, and how a data point ends up on a privacy label in the first place.

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