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70% of US consumers say they worry about data privacy and security, up from 60% a year earlier, according to Deloitte's 2025 Connected Consumer Survey of 3,524 US adults. See how trust, data-sharing willingness, and generative AI concerns are shifting heading into 2026.
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Banking is the most-trusted industry for personal data, but only 44% of consumers say they trust it, according to Thales's 2025 Digital Trust Index of 14,009 consumers across 14 countries. See how every ranked sector compares, from banking down to news media.
Read article![67% of Users Adjusted Their Privacy Settings [2026 Data]](/_astro/how-many-users-adjust-their-privacy-settings.UrhGOoaN_nU366.webp)
67% of consumers reviewed or updated their privacy settings in apps or platforms in the past 12 months, per Cisco's 2024 Consumer Privacy Survey. See why Norton's narrower measure puts the figure at just 28%, and who is most likely to act.
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73% of American adults say they have little to no control over the data companies collect about them, according to Pew Research Center's 2023 survey, the most recent full study of its kind. See what consumers fear, who they trust, and how they actually behave online in 2026.
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