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Website prevalence

76% of Websites Use Dark Patterns: 2024 Sweep Data

76% of Websites Use Dark Patterns: 2024 Sweep Data

About 76% of the retailer and subscription websites and apps examined in a 2024 global sweep by 27 consumer protection authorities used at least one dark pattern, per the International Consumer Protection and Enforcement Network. See why independent studies put the number as low as 11%, and which specific dark pattern type is most common.

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