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The Compliance Brief

Plain-English guides to privacy policies, terms and conditions, disclaimers, and data protection law, helping your business stay compliant.

29.5% of Users Block Ads in 2026: Usage by Country

29.5% of Users Block Ads in 2026: Usage by Country

Roughly 29.5% of internet users worldwide use an ad blocker, according to GWI's Core survey data as compiled by DataReportal (Q2 2025 update), while eyeo's Ad Filtering Report separately counted 912 million active ad-blocking browser installs worldwide as of Q2 2023.

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48 Trackers Load on the Average Website in 2026

48 Trackers Load on the Average Website in 2026

The average website loads 48 third-party trackers per visit, per NordVPN's 2025 analysis of the top 100 sites in 25 countries, though a stricter domain-level count from WhoTracks.Me puts the figure at 7. See how the number changes by device, site category, and measurement method.

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650 Million People Use a VPN in 2026: Global Data

650 Million People Use a VPN in 2026: Global Data

Roughly 650 million people worldwide used a VPN in 2025, calculated from Cybernews' 12.04% global adoption rate and the International Telecommunication Union's internet population data. See the full calculation, country-by-country headcounts, and how it compares to Surfshark's 1.75 billion estimate.

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10.35 Data Points: What the Average App Collects [2026]

10.35 Data Points: What the Average App Collects [2026]

The average free iOS app collects 10.35 data points, per 42matters' live analysis of Apple's App Store privacy labels across more than 2.3 million apps (July 2026). See how free apps compare to paid apps, which individual apps top the list, and how a data point ends up on a privacy label in the first place.

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