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The Compliance Brief

Plain-English guides to privacy policies, terms and conditions, disclaimers, and data protection law, helping your business stay compliant.

Incognito Mode Usage: Just 4% of Browsing Sessions

Incognito Mode Usage: Just 4% of Browsing Sessions

Private browsing accounts for just 4% of all browsing sessions, per a 2018 Carnegie Mellon University study (SOUPS) of 167,128 real sessions. A 2023 traffic sample puts the figure at 5.8%. See who actually uses incognito mode, and why most overestimate what it protects.

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68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of US adults say they have declined or turned off cookies on a website to protect their privacy, according to Pew Research Center's 2023 survey of 5,101 US adults. See how that self-reported number compares to measured ad-tracking opt-out behavior on Android and iOS.

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