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![98% Click Agree Without Reading the Fine Print [2026]](/_astro/how-many-users-click-agree-without-reading.BovPsn2L_Z164p9W.webp)
In a landmark field experiment, 98% of participants missed hidden data-sharing clauses buried in a sign-up agreement they clicked to accept, and Deloitte's 2017 survey of 2,000 US adults separately found 91% accept terms without reading. See what real click-through experiments reveal in 2026.
Read article![5 SaaS Marketplaces Require a ToS: No Census Exists [2026]](/_astro/what-percentage-of-saas-firms-publish-tos.BCZP1OBm_j5eCz.webp)
No independent, randomized audit has measured what share of SaaS companies publish a Terms of Service page as of 2026. What is verifiable: at least 5 of the largest SaaS distribution and marketplace channels, including Apple's App Store, Google Play, and AWS Marketplace, require a published Terms of Service or EULA before they will list a product.
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Reading a full terms of service and privacy policy bundle takes about 136 minutes on average, per the Biggest Lie on the Internet project's 2019 word-count analysis. See per-document reading times, skim-versus-read data, and a company-by-company comparison.
Read article![9% Read Terms of Service in Full [2026 Data]](/_astro/what-percentage-of-people-read-terms-of-service.BFHrGVrV_Z292eMi.webp)
Only 9% of Americans read a terms of service agreement all the way through before accepting it, and 91% accept without reading, according to Deloitte's 2017 Global Mobile Consumer Survey of 2,000 US adults. See the breakdown by age, reading frequency, and how it compares to privacy policy reading rates.
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A generic SaaS terms of service leaves out the clauses a marketplace or two-sided platform needs: buyer and seller roles, listing standards, fee disclosure, and how disputes between users get resolved.
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A generic SaaS terms of service template doesn't cover programmatic access. Here's what to add for rate limits, API keys, versioning, uptime language, and automated traffic.
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Terms of Service and Terms and Conditions are usually the same type of document under a different, industry-driven name. Here's when the label matters and which one fits your business.
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Reading every policy an average user agrees to in a year would take 76 work days, per Carnegie Mellon's foundational reading-cost study. See how long terms of service actually are, who reads them, and what reading level they require.
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